The Fire Roasted Coffee Company

The Fire Roasted Coffee Company
Welcome to the home of hand-roasted artisan coffee. This is where people serious about experiencing expertly roasted single-varietal coffees come. We are recognized as one of Canada's finest Specialty Coffee Roasters.

"Your Local Community
Fair Trade Coffee Roaster"

Thanks for visiting! At FRC we love our coffee, so much so that we stock the widest selection of coffee in Canada. But it isn't only about our selection, we know coffee. Our roasting style has developed a devoted following and we have a reputation of having the freshest coffee available anywhere. We also have a kindred spirit with home roasters as that is how we started as well. All our coffees are available unroasted for you to enjoy with your own special roasting style.

October Special: Pumpkin Spice Latte

Fire Roastsed Coffee & Habitual Chocolate Roasters

Coffee/Chocolate Tasting on October 15, 2011.

More Information under Coffee Classes

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We are 100% Fair Trade Certified meaning 90% of our products are certified the remaining 10% are typically exotics that we pay waaaayy above fair trade prices.

Its not only about roasting and selling coffee (though it is a very amazing thing in of itself) we strongly believe in Fair Trade and Organic coffees. For an idea of what made us think about Fair Trade check out the documentary "Black Gold". While we love variety (we stock both Fair Trade and Non Fair Trade) we will always carry fairly traded and organic products in first priority if we can get them. In the long run with your support we intend to establish direct trade with the producing countries to benefit them in a more
substantial way.

For more info on Fair Trade click www.transfair.ca

"What makes our coffee different?"
Three words, Intent, Love, and Chaos.

Intent -
there is a belief in some quarters that foods know the emotions and intent of the person preparing it. If you truly pay attention to your product on a personal level, be there, the resulting product will taste better i.e. grandmas apple pie (it also doesn't hurt when you have done it a thousand times). Call it strange but the roasters and I as trained chefs believe this to be true. Hand made products will always taste better than mass manufactured products.

Love -
We love what we do, period. The bean is such an amazing thing to work with. The palette variations we see in coffees from around the world is amazing. It is an incredible thing to meet people and introduce them to coffees perfectly suited for them, they go crazy. Well that was us four years ago. Since then we have roasted the bean in and on ovens, frying pans, bbqs, popcorn poppers, electric roasters, small roasters, and now our standard traditional gas fired drum roasters. We have definitely developed a very individual style and taste.

Chaos -
Remember that people go crazy thing? It has been pure and utter chaos since we started. People have loved it. We now supply several of the most prominent retailers and restaurants in the area with fresh roasted beans, as well as our markets, the internet, and a burgeoning festival scene. It is chaos keeping up with the roasting. Our beans are so fresh because we have so much going on they never even get to leave dust prints on the shelf! Coffee is like a loaf of bread, sooner from the oven the better so I geuss this works out well for all parties involved.

Need Some of the Good Stuff?

Order it online Open 24/7
We maintain this site ourselves and sometimes can be accused of spending more time roasting coffee than getting things listed. Drop us a note if you are looking for anything or have feedback, or if you are a web developer interested in working for coffee.

The Roastery
Open Mon through Fri 9-5, Saturday 8-3
900 King Street, London, Ontario. (corner of Dundas and Ontario Street) Find us on the 2nd floor of the Western Fair Farmers Market in the Confederation Building. This is where we do our roasting and tastings, open for retail and wholesale purchases. A total coffee experience and a must for lovers of the bean.

Western Fair Farmers Market Open Saturdays 8-3
At Ontario and Dundas St in London Ontario. This is where it all started. Come meet the gang and have a cup of one of our 6 types of regional brews. They change each week.

Masonville Farmers Market open Fridays & Saturdays, 8-2 from May-October

Page Check out these retailers and restaurants they truly are people that care about food and are amazing to visit.

http://www.fireroastedcoffee.com/neat_spots_we_are_sold.html

The Pinery Antique Flea Market
Open Sunday 8-4 (from May through Thanksgiving).
South of Grand Bend Ontario on Hwy 21. A one of a kind outdoor market that gets better every year. An awesome Sunday walk in the park. Home of Biker Blend.

Give us a call at 519-438-5225 Open 24/7
Well not really but if we miss your call you can leave us a message we will get back to you quick.

Drop us an email:theroastery@fireroastedcoffee.com